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An animated series by Amir Mouhadith a.k.a. Loon & Norédine Allam

The story behind the project

Some encounters unfold with the precision of a screenplay. On one side, Amir Muhadith. The world knew him as Loon at the height of the American rap industry: the records, the tours, the lights that never went out. Then one day, he put down the microphone to search for something else. He found faith, and with it a new voice—lower, slower, no longer trying to persuade crowds but to speak to one heart at a time. On the other side, Norédine Allam. Creative director of Silhouette Brothers and creator of Muslim Show, the comic series that has portrayed everyday Muslim life with humor and warmth for sixteen years. Three million readers around the world. And, before anyone else, the intuition that Muslim youth could be addressed without being lectured. He laid the foundations of creative Da’wah. They met in Sharjah, at the Sea of Palms creative studios. The conversation was supposed to last an hour. Their shared observation fit into one sentence: this generation consumes an enormous number of images, and almost none were created with them in mind. One had rhythm, the sidewalk, the flow. The other had the eye, the line, the character. Only the format remained: it would be brief. Two minutes, one setting, one punchline. The project took shape under Sea of Palms producer Rachid Ouaich and animation studio director Sami Guellai. Mehdi Tebbakh, an animator whose credits include Arcane, supervised the team and brought the standards of major series to a format that did not appear to demand them on paper. The style was non-negotiable: Norédine’s black semi-silhouette, flat shadows, terracotta, and neon. Harlem without folklore. The setting falls silent so the dialogue can speak. In spring 2026, the first episodes were released. In 120 seconds, a discreet mentor defused the flaws of the age: ego, appearances, and the time we let slip away. Advice, never a lecture. The response was immediate. Several episodes passed one million views. Comments arrived from New York, Paris, Jakarta, and Casablanca. A Harlem sidewalk was speaking to the whole world. Then, in the middle of summer, the team stopped. Not from exhaustion, but by design. A first season had answered the only question that mattered. The next one asks another, larger question. The story is only beginning… in sha Allah.
Amir, Harlem Akh

Visual development

Harlem street — view 1

Results of the first phase

Phase 01 wrapped: 11 episodes, 5.1 million views, and 490,000 likes

In just two months and 11 episodes, the short-form series accumulated more than (…)

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The character of Amir

Amir’s character design

The series’ hero. Amir has a unique style built around a short-sleeved qamis, sneakers, and a cap (…)

Discover

Sea of Palms

Sea of Palms

Discover the studio behind the production of The Amir of Harlem.

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SILHOUETTEBROTHERS

The Amir of HarlemSea of Palms Studios
www.studio-bdouin.com
EN

An animated series by
Amir Mouhadith a.k.a. Loon
& Norédine Allam

The story behind the project

Some encounters unfold with the precision of a screenplay. On one side, Amir Muhadith. The world knew him as Loon at the height of the American rap industry: the records, the tours, the lights that never went out. Then one day, he put down the microphone to search for something else. He found faith, and with it a new voice—lower, slower, no longer trying to persuade crowds but to speak to one heart at a time. On the other side, Norédine Allam. Creative director of Silhouette Brothers and creator of Muslim Show, the comic series that has portrayed everyday Muslim life with humor and warmth for sixteen years. Three million readers around the world. And, before anyone else, the intuition that Muslim youth could be addressed without being lectured. He laid the foundations of creative Da’wah. They met in Sharjah, at the Sea of Palms creative studios. The conversation was supposed to last an hour. Their shared observation fit into one sentence: this generation consumes an enormous number of images, and almost none were created with them in mind. One had rhythm, the sidewalk, the flow. The other had the eye, the line, the character. Only the format remained: it would be brief. Two minutes, one setting, one punchline. The project took shape under Sea of Palms producer Rachid Ouaich and animation studio director Sami Guellai. Mehdi Tebbakh, an animator whose credits include Arcane, supervised the team and brought the standards of major series to a format that did not appear to demand them on paper. The style was non-negotiable: Norédine’s black semi-silhouette, flat shadows, terracotta, and neon. Harlem without folklore. The setting falls silent so the dialogue can speak. In spring 2026, the first episodes were released. In 120 seconds, a discreet mentor defused the flaws of the age: ego, appearances, and the time we let slip away. Advice, never a lecture. The response was immediate. Several episodes passed one million views. Comments arrived from New York, Paris, Jakarta, and Casablanca. A Harlem sidewalk was speaking to the whole world. Then, in the middle of summer, the team stopped. Not from exhaustion, but by design. A first season had answered the only question that mattered. The next one asks another, larger question. The story is only beginning… in sha Allah.

11 short episodesAvailable now

Watch the other episodes on our Instagram accountInstagramAmir, Harlem Akh

Results of the first phase

Phase 01 wrapped: 11 episodes, 5.1 million views, and 490,000 likes

In just two months and 11 episodes, the short-form series accumulated more than (…)

Discover

The character of Amir

Amir’s character design

The series’ hero. Amir has a unique style built around a short-sleeved qamis, sneakers, and a cap (…)

Discover
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THE BLACK HEART